Hi, I’m Apoorva
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I find the sweet spot where great user experience meets business goals and technical feasibility.
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Memories

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Hi, I’m Apoorva
|
I find the sweet spot where great user experience meets business goals and technical feasibility.
Vinyl Record

Memories

Bensound

0:00
3:00
Lamp offLamp on
Ink bottle
Pen
Notebook
Coffee Cup
Toolbar
File
File
File
Folder
Final_final
Hi, I’m Apoorva
|
I find the sweet spot where great user experience meets business goals and technical feasibility.
Vinyl Record

Memories

Bensound

0:00
3:00
Lamp offLamp on
Ink bottle
Pen
Notebook
Coffee Cup
Toolbar
File
File
File
Folder
Final_final
Selected Works
Built with curiosity, caffeine, and a lot of iterations.
Cardea Solo - ECG reporting software
Built the MVP of a legacy cardiac monitoring platform from zero, combining design and code to deliver a fully interactive, responsive React prototype across UX audit, system design, and 15+ clinical workflows.
Founding DesignerDesign + CodeAI-Driven Prototyping0 -> 1Health Tech
View Project
40%
less time to prototype
vs. traditional design process
15%
primary workflows
designed end-to-end
Amazon Business
Procurement teams spend hours across fragmented systems on work that should take minutes. Designing an agentic AI orchestration layer to handle routine complexity and surface high-value decisions.
Agentic AIWorkflow OrchestrationEnterprise SystemsComing Soon
View Project
WSDOT Ferries
1M ferry riders. No prior user research. Led the first usability study on the WSDOT iOS app, uncovering why 50% of users switched to third-party apps, and delivered A/B-validated redesigns ready for implementation.
iOS AppUsability StudyA/B TestingUX/UI Design
View Project
LOGO
26%
increase in booking efficiency
15%
fewer navigation clicks
Hisense
A global electronics brand with zero local recognition in India. Designed e-commerce product pages and an Amazon Brand Store that reached millions, increased engagement by 3×, and established a distinct brand voice.
E-commerceMarket EntryCampaign DesignBranding
View Project
LOGO
Research Publication - AI vs Humans
Same design recommendations. Different labels. Completely different outcomes. A 2x2 factorial study with 72 participants on why humans still trust humans more than AI, even when the advice is identical.
Experimental ResearchHuman-AI TrustStatistical AnalysisUW Publication
View Project
LOGO
Bomberman Game
Blast your way to glory, one bomb at a time. Race against the clock, dodge the traps, and save the princess. Built in vanilla JavaScript with zero dependencies.
JavaScriptGame DevInteractive
View Project
LOGO
Ping Pong Game
Built a fully playable 2-player ping pong game from scratch in vanilla JavaScript. Physics, collision detection, live scoring, and personalized player names. No libraries. No shortcuts.
JavaScriptGame DevInteractive
View Project
LOGO
A Bit About Me
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LinkedIn profile
@apoorvagoyal
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I started with code, fell in love with design, and never looked back.
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From graphic design roots and a bachelor's in computer science, I'm now at UW pursuing my master's in HCDE, and building experiences that just feel right.
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Learn More

My Builder's Toolkit

My Builder's Toolkit

My Builder's Toolkit

The full suite of design, development, prototyping, presentation, and AI tools I use to build and ship products.

The full suite of design, development, prototyping, presentation, and AI tools I use to build and ship products.

The full suite of design, development, prototyping, presentation, and AI tools I use to build and ship products.

AI- Assisted Design & Coding

AI- Assisted Design & Coding

AI- Assisted Design & Coding

Prompt Engineering

Prompt Engineering

Branding

Branding

Graphic Design

Graphic Design

Motion Design

Motion Design

Product Design

Product Design

UX/ UI Design

UX/ UI Design

User Research

User Research

Rapid Prototyping

Rapid Prototyping

Design Systems

Design Systems

What I bring to the table

What I bring to the table

What I bring to the table

As a product designer, AI builder and design generalist, I cover every angle so you never have to look elsewhere.

Testimonials

Straight from the people I've worked with.

I had the privilege of working closely with Apoorva and her contributions were instrumental to our success. She has an exceptional ability to turn complex requirements into intuitive, beautiful interfaces, always collaborating openly with stakeholders and iterating quickly on feedback. A standout example was her prototype simplifying our desktop software into a web-based tool, delivering real, measurable impact. I'm confident she'll bring the same dedication and creativity to any organization.

Read more
Cori Graham

Cori Graham

Senior Product Manager, Cardiac Insight Inc.

I worked closely with Apoorva at Cardiac Insight on a product redesign and she was a joy to collaborate with. She communicated her designs clearly, making handoffs smooth and effortless. Using her designs daily, it's clear to me and the whole team that they are intuitive and genuinely built with the user in mind. Really appreciated having her on the team!

Ulysses Lin

Ulysses Lin

Software Engineer, Cardiac Insight, Inc.

I've known Apoorva for over 6 years and having her report to me at Paytm was a pleasure. She has a strong UX instinct for B2B products and a wonderful ability to blend aesthetics with functionality. One campaign she led single-handedly increased sales by 27% and improved brand awareness by 21%. She takes feedback positively, brings people together, and I would highly recommend her for any role!

Priyanka Chetal Sharma

Priyanka Chetal Sharma

Vice President, Brand & Content, Induslnd Bank

I highly recommend Apoorva for her exceptional web design skills. She recently redesigned key pages of our website and truly exceeded expectations. Her creativity, professionalism, and technical expertise were remarkable, and she maintained excellent communication throughout. Her dedication and passion for quality work make her an invaluable asset to any team!

Jeffrey Basoah

Jeffrey Basoah

Ph.D. Candidate, University of Washington

I'm so pleased to recommend Apoorva, whom I had the pleasure of working with in a Human-Centered Design Engineering course at UW, where we built EverFresh — a product focused on climate change. Her perseverance, calm approach to complex problems, and deep commitment to putting users first kept our team on track and our work high-quality. I'm excited to see what she accomplishes next!

Liann Mccain

Liann Mccain

Flight Deck Human Factors Engineer, Boeing

Apoorva interned with us at Cardiac Insight in 2025 and it was a genuine pleasure to work with her. She prototyped a new interface for our Cardea Solo software with enthusiasm, curiosity, and great initiative. She mapped existing workflows carefully, asked thoughtful questions to understand user needs, and used Figma to bring a fresh, interactive design to life. Her final presentation was polished and generated a lot of excitement across the team. Her prototype is now the foundation for our next design iteration and we're truly grateful for her contribution!

Read more
Bob Fancher

Bob Fancher

Senior Software Engineer, Cardiac Insight, Inc.

I had the pleasure of mentoring Apoorva at Gartner, and I wholeheartedly recommend her for any team. She's curious, adaptable, and takes full ownership of her work. Her ability to understand users deeply and explain her design decisions clearly to stakeholders reflects both her talent and her collaborative spirit.

Meenakshi Walia

Meenakshi Walia

Senior Graphic Designer, Gartner

I had the privilege of working closely with Apoorva and her contributions were instrumental to our success. She has an exceptional ability to turn complex requirements into intuitive, beautiful interfaces, always collaborating openly with stakeholders and iterating quickly on feedback. A standout example was her prototype simplifying our desktop software into a web-based tool, delivering real, measurable impact. I'm confident she'll bring the same dedication and creativity to any organization.

Read more
Cori Graham

Cori Graham

Senior Product Manager, Cardiac Insight Inc.

I worked closely with Apoorva at Cardiac Insight on a product redesign and she was a joy to collaborate with. She communicated her designs clearly, making handoffs smooth and effortless. Using her designs daily, it's clear to me and the whole team that they are intuitive and genuinely built with the user in mind. Really appreciated having her on the team!

Ulysses Lin

Ulysses Lin

Software Engineer, Cardiac Insight, Inc.

I've known Apoorva for over 6 years and having her report to me at Paytm was a pleasure. She has a strong UX instinct for B2B products and a wonderful ability to blend aesthetics with functionality. One campaign she led single-handedly increased sales by 27% and improved brand awareness by 21%. She takes feedback positively, brings people together, and I would highly recommend her for any role!

Priyanka Chetal Sharma

Priyanka Chetal Sharma

Vice President, Brand & Content, Induslnd Bank

I highly recommend Apoorva for her exceptional web design skills. She recently redesigned key pages of our website and truly exceeded expectations. Her creativity, professionalism, and technical expertise were remarkable, and she maintained excellent communication throughout. Her dedication and passion for quality work make her an invaluable asset to any team!

Jeffrey Basoah

Jeffrey Basoah

Ph.D. Candidate, University of Washington

I'm so pleased to recommend Apoorva, whom I had the pleasure of working with in a Human-Centered Design Engineering course at UW, where we built EverFresh — a product focused on climate change. Her perseverance, calm approach to complex problems, and deep commitment to putting users first kept our team on track and our work high-quality. I'm excited to see what she accomplishes next!

Liann Mccain

Liann Mccain

Flight Deck Human Factors Engineer, Boeing

Apoorva interned with us at Cardiac Insight in 2025 and it was a genuine pleasure to work with her. She prototyped a new interface for our Cardea Solo software with enthusiasm, curiosity, and great initiative. She mapped existing workflows carefully, asked thoughtful questions to understand user needs, and used Figma to bring a fresh, interactive design to life. Her final presentation was polished and generated a lot of excitement across the team. Her prototype is now the foundation for our next design iteration and we're truly grateful for her contribution!

Read more
Bob Fancher

Bob Fancher

Senior Software Engineer, Cardiac Insight, Inc.

I had the pleasure of mentoring Apoorva at Gartner, and I wholeheartedly recommend her for any team. She's curious, adaptable, and takes full ownership of her work. Her ability to understand users deeply and explain her design decisions clearly to stakeholders reflects both her talent and her collaborative spirit.

Meenakshi Walia

Meenakshi Walia

Senior Graphic Designer, Gartner

apoorvagoyal1020@gmail.com
Open to Product, UX, Creative Technologist & Design Engineer Roles
Made withlove and codeby Apoorva Goyal
apoorvagoyal1020@gmail.com
Open to Product, UX, Creative Technologist & Design Engineer Roles
Made withlove and codeby Apoorva Goyal
apoorvagoyal1020@gmail.com
Open to Product, UX, Creative Technologist & Design Engineer Roles
Made withlove and codeby Apoorva Goyal
apoorvagoyal1020@gmail.com
Open to Product, UX, Creative Technologist & Design Engineer Roles
Made withlove and codeby Apoorva Goyal